Legacy Sales, Inc

   We Broker these products.....                

                                Wine, Spirits and Waters

Welcome to Legacy Sales

Legacy Sales Inc. is a 30 year old company brokering  Domestic & International
Wines, Spirits & Waters to Georgia, Tennessee, Kentucky, Alabama, North & South Carolina.

Contact Information

 Legacy works with existing clients and new clients to help them understand the states strict guidelines, restrictions and packaging requirements. We provide customer support to get the clients products to the retail shelf in a timely manner. Legacy has all the necessary insurance, licenses, permits, bonds and paid all the fees required to do business  in the 6 states we broker, each state has its own requirements. Legacy has a history of success in "business to business" relationships and looks forward meeting with you. Please fill in our contact form, we will respond immediately.


Postal address 
     P.O. Box 1167, Acworth, Georgia 30101
Electronic mail  
     General Information: legacy@legacysls.com

What We Do for Our Clients

Initial Market audit

•         Evaluate Pricing and Market Position

•         Off Premise – everyday/program pricing levels by segment

•         On Premise – Wine List and BTG pricing

•         Evaluate Program Calendar including Street Time

•         Establish Distribution, Display, Shelving Standards

•         Establish Wine List and BTG standards

•         Pricing and Programming review - Brand/Regional Mgr

•         Strategy proposed to winery

•         Confirm Winery approval including

•         Sales and depletion goals with monthly tracking

•         Brand Standards

•         Program Calendar

•         Promotional Budgets

•         Sales Support: POS, Winery Travel

About Us

Our Sales Team and Coverage Area

    Craig Pierce II-President & CEO

         People, Pricing, Programming, Planning, Reviews

         Shipments to support depletions

         Atlanta - Chain and Independent Retail

         Eastern Tennessee – Chattanooga, Knoxville

  Brian Smith – Regional Manager

         Pricing, Programming, Planning, Reviews 

         Western Tennessee – Nashville, Memphis

         KY-statewide, Alabama- statewide

      Margaret Duncan – Office Services

              Sales Support

              Depletions Reports

              Tours and Tastings/Hospitality

              Point of Sale Requests

              Distributor Chargebacks

         Accounts Receivable



              File Maintenance 



Our Distributors

How we work with Distributor Management

Currently providing service to 28 distributers in 6 states


•         Pricing and Programming presentation at Division level

•         Follow through with Director of Pricing and Programming

•         Programming Calendar executed at Division Manager level

•         Monitor depletions and inventory requirements for both flow business and program periods with Purchasing Department

•         Periodic market surveys with Division Mangers, Assistant Division Managers, and FSM’s to reinforce distribution, display, shelving, merchandising standards

•         Distributor business reviews at Division level including

•         Depletions vs. Plan and LY

•         Distribution, Accounts Sold penetration

•         Nielsen data review

•         Special  Opportunities

How we work with Distributor Sales teams


•         Positive, impactful sales meetings by Division

•         “Wine Time” educational presentations

•         Plan and execute Crew Drives and Pre-sales

•         Up to (2) Legacy Sales, Inc. participants

•         Work with FSM’s and Key Sales Reps targeted by Brand

•         Craig Pierce and Brian Smith have Gallo background

•         “Lead from the Front”

•         Visibility

•         Key Account Relationships

Support the Sales Rep in the Account